A Dawn Lesh
MARKETING & STRATEGY
Dawn is a marketing consultant with over 30 years of executive global management experience in a variety of industries including financial services, telecommunications and packaged goods. She has led the development and execution of major initiatives in marketing, which have included: strategy development and implementation, product and services development, assessment, deployment, and business competitor analysis.
In additional to leading her consulting firm, A. Dawn Lesh International, since 1997, Dawn was with JP Morgan, a global investment bank as Managing Director responsible for identifying and analyzing markets for products and services worldwide. Other positions were, Vice President at the New York Stock Exchange serving as the head of Strategic Planning and Marketing Research and manager consumer, business-to-business and professional services market research within the global financial services businesses for Bank of America and Wells Fargo
She is co-author of many articles including an award-winning article, “How To Make Research Actionable.” She was active in the AMA, ARF and FWA. She is an Adjunct Professor for the Stern School of Business, New York University. She currently teaches Marketing Metrics and Decision Making.
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